Please Leave a Message, I’ll Get Right Back With You!
How many times have you heard that message and never received a return call? Do you return your calls? Some days it’s difficult to get back to everyone who has contacted me during the day and often I...
View ArticleThe Lost Consumer
The Internet is an amazing place (can I call it a place?) – it pushes out incredible amounts of information every minute of every hour of every day. But what exactly do we do with that information?...
View ArticleReal Estate and Literature – Imitation is Flattery
Are you tired of being kicked around just because you’re a real estate agent? Do you feel dissed and misunderstood? Does your mother brag about your brother, who is in county lockup, while pretending...
View ArticleReal Estate – Play That Funky Music
Isn’t it interesting how a person can hear a song and feel as though it were written just for them? Nietzsche said, “Without music, life would be a mistake.” Last week I talked about real estate’s...
View ArticleThe virus of hostility – experiencing an online existence
The advent of social media has opened the doors to anyone and everyone with a computer to become a part of the conversation- business practices have become more transparent, marketing strategies have...
View ArticleThe little voice… reputation management on and offline
When I was a little girl…a long, long time ago, I remember my daddy saying to me, “Remember who you are.” He never failed to say this just about every time I walked out the door for a night of fun with...
View ArticleReal estate companies named least reputable company in America
Bad news for real estate? Forbes asked nearly 33,000 consumers to rate their perceptions of America’s largest 150 companies to determine which companies ranked as the most and least reputable. While...
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PROskore: reputation management for professionals
PROskore is a startup that considers itself the true professional networking alternative to the other social ranking sites on the market, and the way the company measures influence is substantially...
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How do clients perceive you? The importance of feedback in business
Soliciting feedback is a critical step for all businesses, but one that many skirt in fear of any negative results, but guessing at your brand's reputation is less helpful in the long run than getting...
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When customers threaten to post negative Yelp reviews
It can be upsetting when a customer threatens to post a negative review, but there are ways of handling any form of extortion when demands are made in order to prevent that negative review. The post...
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Top 10 online reputation mistakes you may be making
There are several mistakes most business professionals don't know they're making online, and it's not always a bad review that gets the ball rolling! The post Top 10 online reputation mistakes you may...
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Reputation management in the era of distrust
Reputation management today is more challenging than in the past as distrust has set in to the American culture obsessed with communication, but there are ways to safeguard your brand. The post...
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Business lessons from the recent IRS scandal
The recent IRS scandals bring to life the human behavior that happens within the government, but also at companies of all sizes. Preparation for these kinds of scandals can help your company in the...
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Taco Bell taco licker fired, exposing big challenge for brands
Recently, a Taco Bell employee was fired for an image that went viral, but most missed the main takeaway from this situation: brands need to take action right now. The post Taco Bell taco licker fired,...
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How an innocent tweet can blow up in your face
Can one tweet thanking someone for their support really hurt your name or your brand? Let us take a look at a single tweet made this weekend by a politician as one example. The post How an innocent...
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12 creative ways to build and protect your name online
In an effort to build your brand or protect it, you already know the basics, but what are the unheard of ways to manage your reputation and advance it online? The post 12 creative ways to build and...
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Social Sweepster flags which social media posts might make you look bad
(Social Media) Social Sweepster uses language and image recognition technology to tell you what social media posts of yours might get you fired, embarrassed, or worse. The post Social Sweepster flags...
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Tech CEO tweet ruins years of a young designer’s hard work
(EDITORIAL) With a tweet here and there, thoughtless questions have potentially bullied a young Asian woman in tech out of her career. The post Tech CEO tweet ruins years of a young designer’s hard...
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Thanks to Google, you’ll need an emergency hashtag plan asap
(SOCIAL MEDIA) Google is playing catch up, which means your brand will need a new strategy for both listening and reacting. The post Thanks to Google, you’ll need an emergency hashtag plan asap...
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